What is Robo-Advisor Onboarding Experience Client Reviews?
From an industry that launched in 2012, reported estimates forecast robo-advisors will attract between two and five trillion dollars in assets under management in the US by 2020. How can firms in the traditional and digital advice spaces effectively position themselves to capitalize on this fast moving opportunity?
DALBAR compared the onboarding experience amongst robo-advisors in Canada (and a few in the US) from the unique vantage point of the client. A mystery shop approach was employed to compare the onboarding experience, a critical first point of contact between a firm and its new clients.
What is it?
Gone are the days of the traditional game of Keeping up with the Joneses; now the game is about the New and Different. Central to firms’ foray into the mobile environment is the goal of attaining maximum visibility. It therefore becomes critical that financial services firms are pioneers, rather than sheep falling in line with their competitors.
Dalbar has introduced its newest rating program, Mobile InSIGHT, which highlights trailblazers whose excursion into the mobile expanse has successfully led them to a higher, more continuous level of visibility.
On a quarterly basis, Dalbar reviews the offerings of financial services firms- both mobile applications, and mobile Web sites. Alternating between the two mobile asset types, a report is released each quarter.
Help us improve!